MozzartBet Deploys Fast Track’s AI-Driven CRM Platform

(AsiaGameHub) –   MozzartBet has implemented Fast Track’s real-time CRM platform across its operations in the Balkans, Romania, and Africa to boost player engagement and broaden its multi-market footprint.

Press release.- MozzartBet, one of the major sports betting and gaming operators in South-East Europe, has activated the Fast Track CRM platform, deploying it across its brands in the Balkans, Romania, and Africa.

MozzartBet functions within multiple regulated markets, with brands present in Serbia, Bosnia, Croatia, Romania, Malta, Kenya, and Nigeria. This launch represents the next phase of MozzartBet’s player engagement strategy, as the operator continues to expand its multi-market presence and enhance the experience delivered across its brands.

Nemanja Savkovic, COO at MozzartBet, stated: “From the outset, we have been genuinely impressed with Fast Track. Their team grasped our operations, our markets, and our objectives—and the platform has met those expectations. Our CRM team is already executing campaigns in ways that were previously impossible, across all our markets, and we are enthusiastic about what this partnership will enable us to build for our players moving forward.”

The launch provides MozzartBet’s team with a unified real-time customer model across its brands, along with Fast Track AI—the platform’s natural-language and agentic-workflow features that allow operators to interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.

Simon Lidzén, co-founder and CEO of Fast Track, remarked: “What MozzartBet has achieved across the Balkans and Africa is truly impressive. We are strongly aligned with their vision for the future, and we will continue to do everything possible to support them in realizing that vision.”