Flutter commits £1.5m to new Centre of Excellence for safer gambling

(AsiaGameHub) –   The new centre is designed to act as a hub for collaboration, research, and innovation focused on responsible gambling and customer protection.

UK.- Flutter Entertainment has pledged an additional £1.5 million to support safer gambling initiatives, launching a new Centre of Excellence at its offices in Leeds, West Yorkshire. The facility aims to serve as a central platform for advancing responsible gambling practices and enhancing customer protection, with the goal of increasing player usage of safer play tools from 60% to 75% by 2030.

Around 450 members of Flutter’s customer safety team will be based at the new centre, where they will test and develop new technologies to improve player protection. Flutter’s dedication to corporate social responsibility and safer gambling has recently been acknowledged through the long-standing Cash4Clubs programme, which was awarded the Best Grassroots Initiative prize at the 2026 Women’s Football Awards.

In 2018, the company established its Alpha Hub, collaborating with startups on projects related to responsible gaming technologies. More recently, Flutter partnered with EPIC Global Solutions to deliver gambling harm prevention education across the League of Ireland. This three-year programme, funded by Flutter, will provide educational sessions to all 32 senior men’s and women’s teams, academy clubs, Women’s Development League teams, and match officials.

League of Ireland Director Mark Scanlon highlighted positive early outcomes, noting a significant rise in integrity awareness among women’s teams—from 53% to 94%. Flutter continues to foster innovation through initiatives such as the Tech4Good Awards 2025. At the same time, the company is reassessing its position on the London Stock Exchange, less than two years after moving its primary listing to the New York Stock Exchange.

The Dublin-based gambling group, which operates brands including FanDuel, PokerStars, Paddy Power, and Sky Bet, has been listed on the London Stock Exchange since Betfair’s £1.4 billion initial public offering in 2010. In its Q1 2026 update, Flutter revealed it is evaluating the future of its LSE-listed shares, as the US market now represents a growing share of its business.

The company stated: “We are undertaking a review of our London Stock Exchange listed ordinary shares… The conclusion of this review may result in the delisting of Flutter’s ordinary shares from the LSE.”