LCKY Group to Acquire RoyalCasino

(AsiaGameHub) –   Denmark-facing RoyalCasino will boost the proportion of LCKY Group’s revenue from regulated markets.

Denmark.- Malta-based LCKY Group has reached an agreement to acquire RoyalCasino, a Danish online casino operator operating exclusively within the country’s regulated iGaming market. The brand will become part of LCKY’s existing portfolio, which includes LuckyCasino, HappyCasino, FlaxCasino, Vera&John, and OneCasino.

The acquisition strengthens the presence of LCKY Group, formerly known as Glitnor Group, in Denmark while increasing the share of its revenue generated from regulated markets. The deal is expected to provide immediate financial benefits, with pro-forma estimates indicating a revenue increase of 18 to 20 per cent and an EBITDA improvement of 29–31 per cent.

Richard Brown, CEO of LCKY Group, described the move as “highly strategic and financially compelling”. “RoyalCasino brings both strong market presence and high-quality earnings in Denmark, a market that closely aligns with our focus on regulated, sustainable growth,” he added.

Brown continued: “The transaction enhances our scale, strengthens our competitive position, and offers clear opportunities to drive synergies and long-term value creation. We look forward to collaborating closely with the RoyalCasino team to realise these opportunities.”

Per Petersen, CEO of RoyalCasino, stated: “Our industry is marked by high levels of innovation and competition, and we believe the combination of RoyalCasino’s local expertise and LCKY’s international scale and iGaming experience represents an excellent foundation for mutual success. We are excited to introduce LCKY to our Danish customer base.”

The deal remains subject to regulatory approval, with completion anticipated in the second half of 2026. RoyalCasino was advised by Partis. Financial details, including the purchase price and funding arrangements, have not been disclosed.

The announcement precedes new gambling advertising restrictions in Denmark, which include a complete ban on ads during live sports broadcasts and tighter limits on outdoor promotions and free-to-play bonuses.